Post by account_disabled on Jan 23, 2024 1:47:10 GMT -5
Today 30% of internet users use adblocker to block ads/banners, so advertisers need to find new ways to reach audiences and sell products. For many brands, native advertising is the answer. Studies show that by the end of 2021, native advertising will provide 74% of all advertising revenue. But what exactly are native ads and how can you make the most of them to attract customers, increase brand awareness and increase sales? Native Ads Native ads "mimic" the appearance of the pages/applications on which they are placed. They are widespread on all major platforms - especially Google, Facebook and Online Media. Some studies have found that native ads are more effective than traditional ads. Did you know, for example, that consumers watch 53% more native ads than other ads?
Did you know that native ads also record an 18% increase in the probability that a customer will purchase a product or service? Or that 70% say they'd rather learn about products through native ads than through tradi B2B Email List tional ones? We could list endless positives, but deciding to use native ads is just the beginning! The next step is getting people to listen to what you have to say by creating ads that really stand out from the crowd. When it comes to native ads, how you create them is just as important as where you place them and how much you spend. Follow these simple native advertising tips and you'll be well on your way to converting your audience and increasing your revenue. 1. Understand what you want to achieve at the end of this campaign When creating marketing campaigns, start by thinking about the end goal. Without knowing what you want to achieve, your work will be very difficult to structure.
Each native ad should have a specific objective, such as encouraging your audience to take advantage of a limited offer or offering a one-month free trial. This call-to-action (CTA) will mainly determine the process of how the campaign will proceed. 2. Focus on valuable information It's essential to keep in mind that your content should always provide value to your audience – this is one of the best tips in native advertising. You will have a limited number of characters to play in your ad, so make sure every word counts. Consider the action you want the consumer to take and the type of content that would be most engaging, and you'll have the basics for a successful native ad. 3. "Get closer" to the customer An ad that directly solves a consumer's problems and provides them with information that is relevant to their situation will draw them in and tempt them.
Did you know that native ads also record an 18% increase in the probability that a customer will purchase a product or service? Or that 70% say they'd rather learn about products through native ads than through tradi B2B Email List tional ones? We could list endless positives, but deciding to use native ads is just the beginning! The next step is getting people to listen to what you have to say by creating ads that really stand out from the crowd. When it comes to native ads, how you create them is just as important as where you place them and how much you spend. Follow these simple native advertising tips and you'll be well on your way to converting your audience and increasing your revenue. 1. Understand what you want to achieve at the end of this campaign When creating marketing campaigns, start by thinking about the end goal. Without knowing what you want to achieve, your work will be very difficult to structure.
Each native ad should have a specific objective, such as encouraging your audience to take advantage of a limited offer or offering a one-month free trial. This call-to-action (CTA) will mainly determine the process of how the campaign will proceed. 2. Focus on valuable information It's essential to keep in mind that your content should always provide value to your audience – this is one of the best tips in native advertising. You will have a limited number of characters to play in your ad, so make sure every word counts. Consider the action you want the consumer to take and the type of content that would be most engaging, and you'll have the basics for a successful native ad. 3. "Get closer" to the customer An ad that directly solves a consumer's problems and provides them with information that is relevant to their situation will draw them in and tempt them.
