Post by account_disabled on Mar 4, 2024 22:50:03 GMT -5
Instagram is allowing more creators to add text that says “Sponsorship paid for” and tags that indicate who provided that sponsorship.This is to comply with various laws that ask you to indicate that content was created with a brand and thus avoid confusing any consumer about its intention.
Sponsored tagging tool launched. Since June, Instagram began testing a tool so creators could tag when a post or Story had been paid for by a brand , similar to what Industry Email List Facebook has, which debuted in April 2016.Now the photo and video app is putting this tool in the hands of more creators , particularly those who receive high levels of interaction on their posts and have a lot of sponsored content.
To ensure that creators use the tool when required, Instagram has begun monitoring their posts for branded content and avoid violations of the law. The system combines post reviews from both humans and computers , a company spokesperson explained. When a post violates the company's sponsored content policy, the creator receives a notification in the app to add the legend “Sponsorship Paid With” to the post.
If this feature to show that content is branded or sponsored gains more adoption among creators, this pseudo standard could avoid problems with authorities, specifically the FTC (Federal Trade Commission) in the United States. In September , at the same time that the FTC announced the first settlement with Social Media influencers over a situation in which they failed to adequately mention a brand sponsorship agreement, they also indicated their disagreement over the platforms' lack of internal tools to indicate these sponsorships .
However, they have explained that the fact that they saw these tools as insufficient did not mean that they planned to punish the creators who used them.However, it could be that the more creators use them , the more audiences become accustomed to their meaning and the FTC softens its position on their sufficiency.
This move means for Instagram that more celebrities and other popular users will be able to show their followers, in turn, when content is, in effect, advertising.The creation of a standardized format, created through an internal tool on Instagram, will also allow the sponsor to track the performance of the post.The tool will begin to be available to all accounts that have access to Insights data .
These changes also occur in light of the situation that Facebook has experienced by having sold ads to users in Russia , with which they tried to influence the 2016 elections in the United States. The authorities are asking for more transparency in their advertisements, and this is one of the measures they are taking in this regard.
Sponsored tagging tool launched. Since June, Instagram began testing a tool so creators could tag when a post or Story had been paid for by a brand , similar to what Industry Email List Facebook has, which debuted in April 2016.Now the photo and video app is putting this tool in the hands of more creators , particularly those who receive high levels of interaction on their posts and have a lot of sponsored content.
To ensure that creators use the tool when required, Instagram has begun monitoring their posts for branded content and avoid violations of the law. The system combines post reviews from both humans and computers , a company spokesperson explained. When a post violates the company's sponsored content policy, the creator receives a notification in the app to add the legend “Sponsorship Paid With” to the post.
If this feature to show that content is branded or sponsored gains more adoption among creators, this pseudo standard could avoid problems with authorities, specifically the FTC (Federal Trade Commission) in the United States. In September , at the same time that the FTC announced the first settlement with Social Media influencers over a situation in which they failed to adequately mention a brand sponsorship agreement, they also indicated their disagreement over the platforms' lack of internal tools to indicate these sponsorships .
However, they have explained that the fact that they saw these tools as insufficient did not mean that they planned to punish the creators who used them.However, it could be that the more creators use them , the more audiences become accustomed to their meaning and the FTC softens its position on their sufficiency.
This move means for Instagram that more celebrities and other popular users will be able to show their followers, in turn, when content is, in effect, advertising.The creation of a standardized format, created through an internal tool on Instagram, will also allow the sponsor to track the performance of the post.The tool will begin to be available to all accounts that have access to Insights data .
These changes also occur in light of the situation that Facebook has experienced by having sold ads to users in Russia , with which they tried to influence the 2016 elections in the United States. The authorities are asking for more transparency in their advertisements, and this is one of the measures they are taking in this regard.
